I consulted Åhléns during my time at Cloud Nine, my role involved continuous improvements based on analytics data and developing a comprehensive design system while collaborating with a branding agency to reimagine Åhléns brand identity.
Åhléns, a celebrated name in Swedish retail, is dedicated to offering high-quality, stylish products that enhance the everyday lives of its customers. With a rich history in Scandinavian design, Åhléns continues to be a leader in creating a seamless shopping experience, both online and in-store.
Åhléns, a celebrated name in Swedish retail, is dedicated to offering high-quality, stylish products that enhance the everyday lives of its customers. With a rich history in Scandinavian design, Åhléns continues to be a leader in creating a seamless shopping experience, both online and in-store.
Åhléns, a celebrated name in Swedish retail, is dedicated to offering high-quality, stylish products that enhance the everyday lives of its customers. With a rich history in Scandinavian design, Åhléns continues to be a leader in creating a seamless shopping experience, both online and in-store.
Client
Åhléns
Contribution
Product Design
Year
2022
User Journey, Scenario & Personas
We discovered ways to refine the user journey through creating personas and applying analytics data. The work across teams also helped Åhléns by improving key flows and creating convenient solutions for detail pages and gift wrapping.
We discovered ways to refine the user journey through creating personas and applying analytics data. The work across teams also helped Åhléns by improving key flows and creating convenient solutions for detail pages and gift wrapping.
We discovered ways to refine the user journey through creating personas and applying analytics data. The work across teams also helped Åhléns by improving key flows and creating convenient solutions for detail pages and gift wrapping.
Continuous improvements
I held workshop sessions with user groups based on our user personas and teams within the company. Feedback gathered was processed into concepts which where then a/b-tested to further refine user flows.
I held workshop sessions with user groups based on our user personas and teams within the company. Feedback gathered was processed into concepts which where then a/b-tested to further refine user flows.
I held workshop sessions with user groups based on our user personas and teams within the company. Feedback gathered was processed into concepts which where then a/b-tested to further refine user flows.
Prototyping & production
Quick prototyping of user journeys provided the most feedback, and observing users interacting with the product, proved to be essential to catch the detailed interactions that often goes unnoticed.
Quick prototyping of user journeys provided the most feedback, and observing users interacting with the product, proved to be essential to catch the detailed interactions that often goes unnoticed.
Quick prototyping of user journeys provided the most feedback, and observing users interacting with the product, proved to be essential to catch the detailed interactions that often goes unnoticed.
All roads lead to product
Based on user research, we customized the category pages by introducing a category list designed with icons to expedite the user’s journey to the products they seek. Also we focused on cards and action-dots to further help the user find specific items within pictures or campaigned categories.
Based on user research, we customized the category pages by introducing a category list designed with icons to expedite the user’s journey to the products they seek. Also we focused on cards and action-dots to further help the user find specific items within pictures or campaigned categories.
Based on user research, we customized the category pages by introducing a category list designed with icons to expedite the user’s journey to the products they seek. Also we focused on cards and action-dots to further help the user find specific items within pictures or campaigned categories.
"Petter has been a fantastic colleague and we are incredibly pleased with both his delivery and personality. His contributions have helped the entire company move on the digital journey and his deliveries will accompany us in our continued work."
"Petter has been a fantastic colleague and we are incredibly pleased with both his delivery and personality. His contributions have helped the entire company move on the digital journey and his deliveries will accompany us in our continued work."
Gunilla Mattsson, Growth Manager, Åhléns
"Petter has been a fantastic colleague and we are incredibly pleased with both his delivery and personality. His contributions have helped the entire company move on the digital journey and his deliveries will accompany us in our continued work."
Gunilla Mattsson, Growth Manager, Åhléns
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UI Design
Tele 2 Rebrand
Design System & UI/UX Design
Tele2 Design System
UI Design
Tele 2 Rebrand
Design System & UI/UX Design
Tele2 Design System
UI Design
Tele 2 Rebrand
Design System & UI/UX Design
Tele2 Design System
Contact
Like what you see?
Let's talk about it.
Contact
Like what you see?
Let's talk about it.
Contact
Like what you see?
Let's talk about it.