In early 2024, I was part of the team behind Tele2 website's re-branding. I contributed with Quality Assurance and User Interface design, concepting a new, modern and minimal, yet warm and vibrant appearance.
The Brand Identity was created by Stockholm Design Lab and the font by Letters From Sweden. This collaboration marked the start to create a memorable and iconic brand identity with ties to Tele2's past, while gazing into the future.
Tele2 is a Swedish telecommunications provider committed to delivering broadband and cellular solutions for b2c and b2b.
Tele2 is a Swedish telecommunications provider committed to delivering broadband and cellular solutions for b2c and b2b.
Tele2 is a Swedish telecommunications provider committed to delivering broadband and cellular solutions for b2c and b2b.
Client
Tele2
Contribution
UI Design
Year
2024
Immersive eCommerce
Tele2 Serif is the primary typeface, available in multiple styles for versatile use across all communication, giving Tele2 a distinct and recognizable expression. Elegant yet technical, it adds a warm, accessible tone to our messaging.
Black and white remain the core of Tele2's visual identity, providing a strong, timeless foundation that reinforces clarity and consistency. Accent colors introduce vibrancy and warmth to the toolbox, emphasizing our friendly, humanistic approach to tech.
Tele2 Serif is the primary typeface, available in multiple styles for versatile use across all communication, giving Tele2 a distinct and recognizable expression. Elegant yet technical, it adds a warm, accessible tone to our messaging.
Black and white remain the core of Tele2's visual identity, providing a strong, timeless foundation that reinforces clarity and consistency. Accent colors introduce vibrancy and warmth to the toolbox, emphasizing our friendly, humanistic approach to tech.
Tele2 Serif is the primary typeface, available in multiple styles for versatile use across all communication, giving Tele2 a distinct and recognizable expression. Elegant yet technical, it adds a warm, accessible tone to our messaging.
Black and white remain the core of Tele2's visual identity, providing a strong, timeless foundation that reinforces clarity and consistency. Accent colors introduce vibrancy and warmth to the toolbox, emphasizing our friendly, humanistic approach to tech.
Editorial Motion
The website has an unconventional editorial style while maintaining usability and allowing users to navigate without friction. Added motion helps users focus on the imagery while the menu appears after a scroll to snap familiar user experience.
The website has an unconventional editorial style while maintaining usability and allowing users to navigate without friction. Added motion helps users focus on the imagery while the menu appears after a scroll to snap familiar user experience.
The website has an unconventional editorial style while maintaining usability and allowing users to navigate without friction. Added motion helps users focus on the imagery while the menu appears after a scroll to snap familiar user experience.
Sticky situation
We adapted the system to be able to more fluidly follow the users interactions. This helped us to focus on the content while still maintaining the usability to go forward in the user journey.
We adapted the system to be able to more fluidly follow the users interactions. This helped us to focus on the content while still maintaining the usability to go forward in the user journey.
We adapted the system to be able to more fluidly follow the users interactions. This helped us to focus on the content while still maintaining the usability to go forward in the user journey.
Like what you see?
Let's talk about it.
Design System & UI/UX Design
Tele2 Design System
Product Design
Åhléns
Design System & UI/UX Design
Tele2 Design System
Product Design
Åhléns
Design System & UI/UX Design
Tele2 Design System
Product Design
Åhléns
Contact
Like what you see?
Let's talk about it.
Contact
Like what you see?
Let's talk about it.
Contact
Like what you see?
Let's talk about it.